Case Study: MyComm
Two remote hours covering the whole marketing funnel of a real offer
Situation
MyComm is a sports events agency. Its events calendar leaves no room for two days away at a training course: any upskilling has to fit into a short slot, without travel, and produce something usable the next day. Julie Buisson, head of marketing, was looking for a format that met this constraint without stopping at a demo.
Objective
Use two hours to cover the whole marketing chain, from strategy to conversion content, on a case the team actually had to handle rather than a made-up exercise: promoting their travel offer, defined beforehand with the head of marketing.
Satisfaction
92.5%
Length
2 hours
Format
Remote
Deliverables covered
9
Process
A real case defined beforehand
The thread running through the session was chosen with Julie Buisson before the workshop: promoting their travel offer. Everything produced during the session relates to that case.
One hour of theory
What the models actually do, what they do not, and the nuance most often missing from conversations about ChatGPT: knowing where the tool adds value and where it destroys it.
One hour of workshop, nine deliverables
Online and offline strategy, a marketing email sequence, a newsletter, a PowerPoint built from scratch, B2B offer ideas, a LinkedIn post, an e-commerce product sheet, an SEO article and a video trailer. The list covers strategy, acquisition, nurture and conversion, right through to the formats usually outsourced.
Results
92.5% satisfaction on a two-hour remote format
Nine marketing deliverables worked through on a real case, from online and offline strategy to a video trailer
A working case chosen by the team itself, promoting their travel offer, which makes everything produced in the session directly reusable
The nuance on how to use ChatGPT taken away as a benefit of the training rather than as a caveat
Testimonials
- it was concrete and pragmatic, with a good sense of nuance about using ChatGPT (Julie Buisson, head of marketing, MyComm)
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