AI Consulting in Switzerland

Maijin is a Geneva-based AI consulting firm that helps Swiss organizations move from AI experiments to AI in production. We work with executive committees, public institutions and mid-sized companies across French-speaking Switzerland, as well as international groups operating out of Geneva. Our work covers four areas: AI strategy, maturity audits, staff training and technical deployment. Since 2023 we have supported over 150 organizations and trained 4,500 professionals. Consulting engagements are quoted per project. Our training formats have public prices, from CHF 1,000 to CHF 3,500 per group session, travel included.

This page explains what we do, who we do it for, how an engagement runs, and what it costs.

Who this is for

We are a good fit if you recognize one of these situations:

•Your leadership team has decided that AI matters, but nobody owns the roadmap.
•Teams already use ChatGPT or Microsoft Copilot informally, with no framework and no visibility for management.
•You operate under Swiss or European data protection constraints and cannot send sensitive documents to a generic public tool.
•A specific business process has no adequate off-the-shelf software, and you want to know whether AI changes that.

We are not a good fit if you are looking for a licence reseller, a generic e-learning catalogue, or a research partner for fundamental machine learning. We work on applied generative AI inside real organizations.

What we do

AI strategy

We help executive teams decide where AI is worth the investment and where it is not: mapping your value chain, identifying the two or three processes where generative AI produces measurable gains, and sequencing them into a roadmap your organization can absorb. The output is a decision document, not a slide deck: prioritized use cases, expected effort, internal owners and a realistic timeline. Our engagements follow a 12-month transformation framework refined across 150+ organizations: align leadership and governance first, then train the whole company in levels, deploy the systems, and embed the practice so it survives without us.

AI maturity audit

An audit is a structured evaluation of your readiness: current tool usage (including shadow usage), data governance, skills across teams, and the technical and regulatory constraints you operate under. We interview people in the actual jobs, not only the leadership. You receive a maturity assessment, a shortlist of high-impact use cases and concrete recommendations. Most of our longer engagements start here.

Training

Training is where most organizations get the fastest return, because the tools are already available and the bottleneck is skill. We run in-house sessions for groups of up to 12 people, on site or remote, built on your own documents rather than generic examples. Sessions cover ChatGPT, Microsoft Copilot, Claude, Gemini and the specialized tools of your sector. Prices are public: CHF 1,000 for a 1.5-hour discovery workshop, CHF 2,000 for a half day, CHF 3,000 for a full day. The full training catalogue is organized by job function.

Technical deployment

When a business need has no adequate off-the-shelf answer, we build it: internal AI assistants, custom dashboards, document pipelines, workflow automations. We work across the full tooling spectrum: conversational assistants (ChatGPT, Microsoft Copilot, Claude, Gemini), agentic tools that execute work end to end (Claude Code, Claude Cowork, ChatGPT Work, Codex), no-code automation (Copilot Studio, Power Automate, n8n), and custom builds when nothing else fits, including Swiss-hosted tools for sensitive data. We deploy on the infrastructure your compliance context requires, whether that is your own servers, Swiss or European hosting, or your existing cloud. You own the code.

Embedded AI consulting (done for you)

The most common gap we see is not a missing tool: organizations have the licences, the governance and the prompt training, and still no measurable results. Our AI consultants work embedded in your teams to close that gap: they run targeted workshops, prioritize use cases by actual return on investment, pilot AI projects, and build alongside your developers. Many clients run this as a monthly consulting day split into 1.5-hour slots: ultra-targeted sessions such as Copilot for Excel for actuaries or Claude Code for a bank's legal team, combined with fractional Chief AI Officer work.

Evidence

Since 2023, Maijin has supported over 150 organizations and trained 4,500 professionals in Switzerland. Our published client work includes RTS (Radio Télévision Suisse), BCV and Travys.

At Rentes Genevoises, a Geneva pension institution, Microsoft Copilot was already deployed but barely used. We ran targeted workshops for over 40 employees in 7 groups segmented by function, each working on its own use cases: 92.31% satisfaction, a Net Promoter Score of 73, and 24 of 26 respondents wanting to increase their AI usage. Their HR director credits the approach with clarifying where the tool adds value, and where it does not, which is what makes adoption stick. Monthly consulting days have run there ever since.

The RTS engagement best illustrates how we work over time. RTS started a structured move toward generative AI across its business units and chose a single partner for the skills side of that transition. The work spanned several years and several formats: training for very different professional teams, support for a Microsoft Copilot rollout, a dedicated programme for an internal tool, executive coaching, and confidential strategic advisory. It was renewed repeatedly, which is the only client metric we consider meaningful. Full details are on our RTS case study.

According to Maijin, which has trained 4,500 professionals across French-speaking Switzerland since 2023, the single most common failure pattern is not technical: it is organizations buying licences before deciding what problem they are solving. Adoption follows use cases, not tools.

How an engagement works

1. Scoping call, 30 minutes. We ask what you are trying to change and what constraints you operate under. If we are not the right partner, we say so on this call. You receive a written proposal within 48 hours.

2. Diagnostic. Most engagements start with an audit of current usage, skills and constraints. For narrower needs, such as a single training session, we skip straight to design.

3. Pilot on a real use case. We deliver something usable on a limited scope: one team, one process, one measurable outcome. A pilot that fails costs you weeks, not a budget cycle.

4. Rollout and skills transfer. We scale what worked and hand over the knowledge. The objective is that your teams stop needing us for day-to-day operation.

Working in the Swiss context

Swiss companies are adopting fast: AI use among Swiss SMEs went from 22% to 34% in a single year (ICT Journal, October 2025). Two constraints shape almost every engagement here. The first is data protection: the revised Swiss Federal Act on Data Protection sets obligations on how personal data is processed and where it goes. In practice this determines which tools are usable for which documents, and it is one of the first things an audit clarifies. The second is the European AI Act, which applies to Swiss companies placing products or services on the EU market.

We are based in Geneva and work in French, English and German, in person across French-speaking Switzerland and neighbouring France, or remotely.

Frequently asked questions

Consulting is quoted per project, because scope varies too much for a list price. Only our training has public prices: CHF 1,000 for a 1.5-hour discovery workshop, CHF 2,000 for a half day, CHF 3,000 to 3,500 for a full day, and around CHF 2,500 for a day of targeted 1.5-hour workshops led by a fractional Chief AI Officer (for teams that have completed level-1 training). Prices are per group session of up to 12 participants, travel included. Multi-session programmes and strategic advisory are quoted after a scoping call. We send a written proposal within 48 hours of that call, so you get a firm number before committing anything.

Yes. We deliver training, workshops and advisory in English, French and German. Several of our engagements involve mixed-language teams, with parallel sessions run in French and English for the same programme.

We are based in Geneva and operate across French-speaking Switzerland (Geneva, Vaud, Valais, Fribourg, Neuchâtel, Jura) and neighbouring France, in person or remotely. Remote delivery means we also work with teams outside that area, including internationally headquartered groups with Swiss operations.

An audit is a fixed-scope diagnostic that tells you where you stand and what to do next. Consulting is the ongoing work of doing it: arbitrating priorities, designing the roadmap, and supporting execution over months. Most organizations should start with the audit, because it costs less and it prevents you from consulting your way into the wrong project.

Yes. Part of our work is specifically for organizations that cannot send data to generic public tools, including public sector, healthcare and finance. In those contexts we deploy on infrastructure that fits your regulatory position, which may be on-premise, Swiss-hosted or European-hosted, and we validate the security setup before anything goes into production.

Talk to us

The starting point is a 30-minute scoping call. Describe the situation, we tell you whether it is a training problem, a strategy problem, or a software problem, and you receive a written proposal within 48 hours.

Prefer email? Write to contact@maijin.ch.

About the author

Jean-Baptiste Berthoux is co-founder and Chief AI Officer of Maijin. Since 2023 he has supported over 150 organizations and trained more than 4,500 professionals in generative AI across French-speaking Switzerland. More about Maijin