Case Study: RTS
Supporting a major media company in its AI transition
Situation
From September 2023 to December 2024, Swiss Radio Television (RTS) went through a strategic transition towards integrating generative artificial intelligence into its operations. In a rapidly changing sector, RTS, managed at the SRG SSR level, chose to structure this skills development around a partner: MAIjin.
Objective
Train highly diverse business teams, support the deployment of Microsoft Copilot, design comprehensive training for the Baker Street business tool, offer personalized coaching for executives, and provide confidential strategic support.
Employees trained
+200
D+A satisfaction rate
97%
Average satisfaction
>90%
Copilot trainings
+5
Process
HR Department
First training day conducted with Eva Di Fortunato, training manager. MAIjin's expertise was immediately recognized and validated.
Progressive deployment
Marketing (campaigns), Communication (automation, content creation), Archives (indexing and search), Audience (data), D+A (session on March 4, 2024).
Continuous training
More than five Microsoft Copilot trainings delivered in 2024, with a hands-on approach, concrete cases and in-person formats adapted to professions.
Results
+200 RTS employees trained between September 2023 and December 2024
97% satisfaction rate for D+A department training
Average satisfaction rate above 90% across all trainings
MAIjin renewed at each stage as Generative AI partner
Employees "finally dare to use ChatGPT"
Prompts become a daily skill
AI tools are better understood, integrated and leveraged
Testimonials
- Excellent training, both in form and substance.
- Very enriching training in an evolving world.
- Concrete approach and tests to better use these generative AIs.
Contact us
- Want to upskill your teams?
Let's schedule a meeting to assess your training needs
- Want to identify high-ROI use cases for generative AI?
Let's schedule a strategic call