Case Study: Shiseido EMEA
Training 500 employees on fundamental Generative AI uses
Situation
Shiseido EMEA (all business units) wanted to accelerate AI adoption among 500 employees (≈250 FR / ≈250 EN) across all functions. Teams faced time-consuming tasks including: writing briefs/copies (social, CRM, e-commerce), creating presentations (training / retail meetings), document management (SOP, product sheets, legal claims), customer review analysis / UGC / retail verbatims, campaign / sell-out reports, meeting organization and minutes, and multi-market localization / translation.
Objective
Copilot & Generative AI Adoption: Embed AI reflexes in daily work using Microsoft Copilot. Master prompt engineering (6P method). Follow a clear and operational usage charter. Use AI ethically (privacy, GDPR, internal usage charter). Identify & master 8 fundamental generative AI use cases for Shiseido's businesses.
Employees trained
500
Training sessions
4 (2 FR + 2 EN)
Adoption
6P Framework
Scope
EMEA
Process
Target population
All functions (marketing, digital/CRM, e-commerce, retail/BA, training, customer service, supply, HR, etc.) — EMEA scope.
Intervention format
4 live video training sessions: 2 FR + 2 EN (bilingual). Total cohort: 500 participants. Common thread: 8 fundamental use cases | 6P prompt engineering method.
Governance, ethics & compliance
Usage charter (dos & don'ts, confidentiality, personal data, cosmetic claims & regulations). Guardrails: prompt templates, systematic human validation.
Results
Adoption: 500 employees trained, common 6P prompt framework.
Productivity: significant time reduction on documents, presentations, summaries and translations.
Quality & consistency: more homogeneous writing, better compliance.
Governance: ethical charter and guardrails integrated into workflows.
Testimonials
- "Following the two Copilot Chat Masterclasses last week, we wanted to give you feedback and especially share the excellent feedback we received. Participants particularly appreciated the tool with its features, as well as the demonstration with the variety of use cases. Even on our side, we learned new things 😉"
Contact us
- Want to upskill your teams?
Let's schedule a meeting to assess your training needs
- Want to identify high-ROI use cases for generative AI?
Let's schedule a strategic call