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    Our white papers

    Three guides written from our engagements in French-speaking Switzerland. Leave your email and the white paper arrives right away.

    Cover of the Maijin white paper on a 12-month AI transformation for an SME
    26 pages

    A 12-month AI transformation for an SME

    The full roadmap, from the executive committee to lasting adoption: governance, audits, training, deployment.

    • All four quarters, month by month, with the decisions each stage calls for
    • The mistakes that cost the most, seen across more than 150 organisations
    • The indicators that tell you whether the transformation is actually moving

    By requesting this white paper you join Direction, our letter for Swiss executives. Unsubscribe in one click, at any time.

    Cover of the Maijin white paper on the environmental footprint of AI
    22 pages

    The environmental footprint of AI

    What generative AI actually consumes, how to measure it, and how to bring it down without giving up the use cases.

    • What one request, one employee and a whole organisation consume
    • How to measure honestly, and what to compare the numbers against
    • The decisions that lower the footprint: model choice, hosting, leaner usage

    By requesting this white paper you join Direction, our letter for Swiss executives. Unsubscribe in one click, at any time.

    Cover of the Maijin white paper on the 7 blockers that keep teams from using the AI you pay for
    24 pages

    Why your AI usage is stalling

    The 7 blockers that keep your teams from using the AI you pay for, and the solutions tested since January 2023 to go from 21% to 80% usage at constant budget.

    • The 7 blockers seen in the field, from tools cut off from business software to charters that scare people
    • The routines that keep usage alive over time: AI champions, monthly AI cafés, training split into half days
    • How to measure real usage and return on investment, to defend next year's budget

    By requesting this white paper you join Direction, our letter for Swiss executives. Unsubscribe in one click, at any time.

    Direction, the letter these guides lead into

    Direction is written for executives in French-speaking Switzerland who want to bring generative AI into their organisation without losing their time or their data. Real cases from local SMEs, the decisions that matter right now, and nothing that reads like a press release.

    Frequently Asked Questions

    Yes. You leave your email, you get the PDF immediately, and you join Direction, our letter for Swiss executives. No payment, no credit card, and unsubscribing takes one click from any email.

    It is used to send you the white paper and Direction. It is never sold or passed to a third party. Sending is handled by beehiiv, and you can unsubscribe at any time from the link at the bottom of every email.

    Yes. Each white paper has its own form on this page: request them one after the other. Your address is only counted once in Direction, so you will not receive the letter twice.

    They are written for organisations of 10 to 500 people in French-speaking Switzerland, based on our engagements. A 15-person SME will not follow the 12 months to the letter, but the order of the decisions and the mistakes to avoid stay the same.

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