AI in Marketing
With Maijin, train teams for smarter, faster and more human marketing
You've tried ChatGPT. Maybe even created some visuals on Midjourney. Result? Generic content that looks like nothing, and the feeling of spending more time correcting than creating.
Meanwhile, your competitors are asking the same questions: "How to use AI without losing our brand identity? How to train teams without wasting 3 months fumbling around?"
The truth: 95% of companies underutilize AI in marketing. Not for lack of tools. For lack of method.
What it really costs
Every week without an operational framework, that's 4 to 10 hours lost per marketer. Multiply by the number of people in your team. Multiply by 52 weeks.
Uniformization
LinkedIn posts that look like everyone else's. Emails that scream AI. A brand losing its voice.
Frustration
Teams testing 15 different tools without knowing which to choose. AI budgets not paying off. One-shot trainings that change nothing 3 weeks later.
Accumulated delay
While you hesitate, other marketers create in 2h what took you 2 days. They analyze their markets in 15 minutes. They test 10 message variants where you test 2.
The Maijin solution
We're not just AI consultants and trainers, we use AI every day for our own LinkedIn content, newsletters, campaigns. We know what works. And especially, what doesn't.
We train your marketing teams to integrate generative AI at every stage of the marketing cycle with a proven method across 125+ organizations:
1. Sector expertise
No generic training on "AI for everyone". Concrete, pure marketing: market research, action plans, content creation, campaigns, reporting, customer relations.
2. Signature support in 3 stages
3 half-days spaced 2 weeks apart over 2 months + regular follow-up possible. Because you don't transform a team in 1 day. We anchor practices, correct prompts, adjust to real cases between each session.
3. Measurable ROI
79% of marketing managers save 4h per week, 1 in 5 exceeds 10h saved. Every franc invested generates CHF 3.70 return.
Result: your teams produce differentiated content, automate what needs to be, and keep 100% of their brand DNA.
Why Maijin is not "just another AI training company"
Marketers first
We use AI daily for our own content. We don't train on AI in general, but on AI applied to marketing.
Proven method
More than 125 organizations and 4500 professionals supported, including 20 organizations in marketing. Measurable and reproducible results.
Signature support
Training in 3 spaced half-days + regular follow-up. Because adoption happens over time, not in 1 day.
Solid references
RTS, Orange Advertising, Villages Clubs du Soleil, Visiplus Academy, and many more trust us.
Numbers that speak
of marketing managers save 4h per week
ROI per CHF 1 invested
exceeds 10h saved per week
organizations supported
What your teams will master
1. Research your market with AI
AI accelerates analysis while structuring strategic thinking.
Skills developed
- Complete competitive analyses (SWOT, PESTEL, Porter's Forces) in 15 minutes instead of 2 days
- Designing dynamic quanti/quali questionnaires with logical branching
- Automated verbatim analysis: themes, sentiments, weak signals, visualizations
- Writing structured reports with actionable insights and methodological limitations
- Creating and facilitating focus groups with AI-generated frameworks
Tools mastered : ChatGPT (Deep Research), Perplexity, Code Interpreter, NotebookLM
2. Design a complete marketing plan
Make AI a strategic copilot to structure your campaigns.
Skills developed
- Developing marketing action plans (objectives, messages, channels, calendar, budget)
- Defining optimal marketing mix (Product, Price, Place, Promotion) vs competitors
- Creating personalized AI assistants (GPTs) to test hypotheses and scenarios
- Validating budgets with reasoning models (logic, calculations, simulations)
- Automated competitive benchmarking and positioning analysis
Tools mastered : ChatGPT (reasoning models), Claude, custom assistants
3. Create differentiated content with AI
Produce fast without uniformizing. The key: personalize AI with your brand voice.
Skills developed
- Few-shot prompting: train AI on your own content to reproduce your style
- Writing teaser emails, LinkedIn posts, newsletters, articles, press releases
- Creating advertising scripts (video, audio, social) with narrative structure
- Generating images and advertising videos (text-to-image, text-to-video)
- Editorial direction: angles, promises, structures, CTAs adapted by channel
- Creating white papers and authority content with Deep Research
Tools mastered : ChatGPT, Canva Pro, Midjourney, Flux, Imagen, Sora, Veo, Kling, Gamma.app
4. Automate and personalize campaigns
Smoother, more targeted customer journeys without losing the human touch.
Skills developed
- Creating landing pages and mini-sites from a brief (prompt-to-site)
- No-code workflows: personalized email sequences, scoring, automatic triggers
- Individualized onboarding videos with multilingual AI avatars
- Chatbots and voicebots connected to internal databases
- Cross-channel automations (Make, n8n) to save time on repetitive tasks
Tools mastered : Lovable.dev, Make, n8n, HeyGen, Argil, ElevenLabs
5. Measure and steer performance
Quickly go from raw data to informed decision.
Skills developed
- Creating automated dashboards with relevant visualizations
- Calculating and tracking ROI by channel with comparative analyses
- Generating management reports and presentations in minutes
- Post-campaign analyses with actionable recommendations
- Transforming Excel data into business insights
Tools mastered : ChatGPT (Code Interpreter), Claude, Gamma.app, advanced Excel
6. Enhanced customer relations and retention
Responsiveness, listening, personalization — without losing the human.
Skills developed
- Creating intelligent and adaptive satisfaction surveys
- Analyzing customer feedback with automatic prioritization
- Customer service chatbots connected to FAQs and databases
- Voice agents to answer common questions (ElevenLabs)
- Decision support on complex cases with reasoning models
- Writing personalized responses without writer's block
Tools mastered : ElevenLabs, NotebookLM, custom GPT assistants, Claude
7. Produce authority content
Position your brand as a reference in your market.
Skills developed
- Writing white papers and sector studies with rigorous methodology
- In-depth multi-source research with citations and verifications
- Structuring long content: detailed plans, chapters, case studies, key figures
- Creating editorial plans and AI-generated infographics
- Accelerated professional layout (templates, automations)
Tools mastered : ChatGPT (Deep Research), Gamma.app, Canva Pro
Our support methodology
Simple, pragmatic, actionable. We combine methodological transmission, practice on your real cases and field support to anchor practices over time.
Before: Needs assessment (30 min)
- Framing objectives and marketing priorities
- Selecting the most relevant use cases for your team
- Identifying quick wins and current blockers
Our signature support in 3 stages
3 half-days spaced 2 weeks apart to anchor practices without disrupting your activity.
We deploy progressive pedagogy in 3 modules: acculturation, application and consolidation. Between each session, your teams practice on their real subjects while we remain available asynchronously to unblock situations.
Contact us to learn about our pedagogy in detail.
Our signature: spaced support over 6 weeks
Instead of compressing everything into 1 or 2 days (like 90% of training organizations do), we opted for a format of 3 half-days spaced 2 weeks apart. Why?
- Digestion time : between each session, your teams have time to practice on their real cases, encounter difficulties, ask questions.
- Continuous adjustment : we adapt the content of each session based on feedback from the previous one. We don't recite a fixed program, we support a transformation.
- Lasting anchoring : cognitive studies confirm it: you retain better what you practice regularly than what you swallow at once.
Additional options
Monthly or quarterly follow-up
Coaching sessions, AI watch, thematic workshops, office hours to maintain momentum and support new use cases.
Creating custom GPT assistants
We develop custom assistants to automate your recurring tasks: brief generation, email writing, data analysis, etc.
No-code automations
Setting up automated workflows with Make or n8n to connect your tools and save time on repetitive tasks.